> For the complete documentation index, see [llms.txt](https://docs.podigee.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.podigee.com/documentation/grow-and-monetize/monetization/concepts-and-reference/metric-billing-and-currency-reference.md).

# Metric, billing, and currency reference

Understand delivery metrics, rates, revenue, cost, tax, currency, and evidence before you plan, report, invoice, or settle a Campaign.

Use this reference when a number must support an operating or commercial decision. Every number needs a unit, period, scope, currency, and evidence state. Do not compare numbers that use different definitions or different currencies.

## Evidence levels

The same Campaign can show several amounts at the same time. Each amount has a different meaning.

| Evidence level | Meaning                                                        | Use it for                         |
| -------------- | -------------------------------------------------------------- | ---------------------------------- |
| Planned        | The value in the approved Campaign or Flight plan              | Order review and booking context.  |
| Forecast       | A modelled estimate based on supply, rules, and planned demand | Capacity and yield decisions.      |
| Delivered      | A serving or playback event was received                       | Delivery investigation.            |
| Qualified      | The event passed the measurement and authority checks          | Performance and qualified revenue. |
| Reconciled     | Trusted sources were compared and differences were explained   | Finance review and dispute work.   |
| Settled        | The accounting or payout process closed the value              | Invoice, payout, and period close. |

Planned and forecast values are not earned money. Delivered values are not automatically billable. Qualified values can still change during reconciliation. Settled values belong to the closed finance record.

![The current One Podigee Evidence and Money view shows this month's qualified delivery, fill rate, qualified revenue, no-fill decisions, a daily chart, and the media and money breakdown.](https://2032417310-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbqUKO6lljHGzkEAzliPI%2Fuploads%2Fgit-blob-ab157f76d1c3f5f7be3a2d369de4c2995b42dd3b%2Fdoc-monetization-072-reports-overview.png?alt=media)

*Use the metric label, unit, period, and evidence state together.*

## Delivery and audience metrics

### Requests and decisions

* **Request**: a client asks for a media representation or an ad decision.
* **Decision**: the serving system evaluates the request and returns a paid ad, a no-fill result, or a declared fallback.
* **Filled decision**: the decision contains an eligible paid ad.
* **No-fill decision**: no eligible paid ad was selected. This can be correct when rules, supply, demand, privacy, budget, or frequency limit the candidates.

Do not call a request an impression. A request can fail before a decision, and a decision can use a clean fallback.

### Qualified impressions

A **qualified impression** is an ad unit that has the required delivery and measurement evidence. The qualification rules depend on the surface and media kind. A qualified audio impression and a qualified video impression remain separate units in reports.

Use qualified impressions for CPM delivery and qualified revenue. Do not add raw requests, starts, and qualified impressions into one total.

### Video starts and completion

* **Video start**: the video reached the configured start threshold on a supported surface.
* **Completion**: the video reached the configured completion threshold.
* **Completion rate**: qualified completions divided by qualified video starts for the same scope and period.

Use the same threshold, surface, and period when you compare completion rates. A start is not an impression and a completion is not a second impression.

### Reach and frequency

* **Reach**: the number of distinct disclosed identity units that received qualified delivery.
* **Frequency**: qualified delivery per disclosed identity unit.

The identity unit can be a session, device, account, or another permitted tier. The report shows the tier. Frequency is best effort when the surface cannot verify a stable identity. Do not promise person-level reach from an anonymous RSS download.

### Fill rate

**Fill rate** is the filled-decision count divided by the decision count in the selected scope and period. The report must state the denominator and the evidence period.

If there are no decisions, the correct value is **Not available**, not zero. A low fill rate can be correct when the Campaign has strict targeting, a high price floor, limited supply, or a safe fallback policy.

## Money metrics

### CPM and CPV

* **CPM**: the price for 1,000 qualified impressions.
* **CPV**: the price for one qualified video view, using the configured view definition.
* **Rate**: the amount and currency used for the pricing unit.

For a CPM Flight, the planned or qualified amount is:

```
qualified impressions / 1,000 x CPM rate
```

For a CPV Flight, use the qualified view count and the CPV rate. The rate, unit, currency, and pricing version must come from the same Campaign version. Do not apply a CPM rate to raw requests.

### Planned, forecast, and qualified revenue

| Value              | Calculation basis                       | Business question                     |
| ------------------ | --------------------------------------- | ------------------------------------- |
| Planned revenue    | Approved goal and rate                  | What did we sell?                     |
| Forecast revenue   | Expected eligible units and rate        | What could the current plan earn?     |
| Qualified revenue  | Qualified units and active rate         | What delivery value is supported now? |
| Reconciled revenue | Qualified value after source comparison | What value can finance accept?        |
| Settled revenue    | Closed accounting result                | What value is final for the period?   |

Keep audio and video rows separate when their units, rates, or evidence differ. Do not add values from different currencies. Use the currency total shown by the report.

![The current One Podigee Campaign page shows planned Flights, Flights with qualified delivery, qualified revenue, the latest evidence time, and Flight-level performance.](https://2032417310-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbqUKO6lljHGzkEAzliPI%2Fuploads%2Fgit-blob-9e910395ec52b2b4721cd47d6d1049e391776178%2Fdoc-monetization-064-campaign-performance.png?alt=media)

*Use Flight performance to compare the exact decision with the Campaign's aggregate result.*

### Cost and margin

* **Delivery cost**: the cost to prepare, store, serve, or transform the media under the cost policy.
* **Provider cost**: an approved charge from an external demand or platform provider.
* **Fee**: a configured service, marketplace, or partner fee.
* **Gross revenue**: the qualified or settled value before allowed deductions.
* **Net revenue**: gross revenue minus the approved fees, credits, and costs.
* **Margin**: net revenue compared with the chosen revenue or cost basis.

The report must show which cost and fee rules it used. Do not describe gross revenue as profit.

## Currency, exchange rate, and rounding

### Currency

Every commercial value has an ISO 4217 currency code. The account or Commercial account provides the default currency. A Campaign can use another approved currency when the account policy permits it.

Use the currency selector. Do not type a currency name into a free-text field. If the required currency is missing, ask a workspace administrator to add it to the governed currency list.

### Exchange rate

When a report combines values from different currencies, it must show:

1. The source currency and target currency.
2. The exchange-rate source.
3. The fixing time or rate date.
4. The rate value and direction.
5. The calculation precision.
6. The rounding method and final decimal places.

Do not compare a converted value with an unconverted value. Do not change an exchange rate in a report without creating a new report version or correction record.

![Active Cedar Vale tax and currency rules with the exchange-rate source, fixing time, calculation precision, rounding method, and active window.](https://2032417310-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbqUKO6lljHGzkEAzliPI%2Fuploads%2Fgit-blob-e80801e54b065c91a4e3eb324012d50d3a7daf52%2Fdoc-monetization-020-tax-currency-active.jpg?alt=media)

*The active summary gives finance operators one place to verify the calculation and correction rules.*

### Precision and rounding

Calculations keep the configured internal precision until the defined rounding step. The displayed amount can have fewer decimals than the calculation. The report shows the rounding method so that a second system can reproduce the value.

Do not round each impression before calculating a Campaign total. Do not mix banker's rounding, half-up rounding, and display rounding in one calculation.

## Tax, credits, and payouts

| Value             | Meaning                                                | Evidence needed                                            |
| ----------------- | ------------------------------------------------------ | ---------------------------------------------------------- |
| Tax               | Tax calculated under the account and transaction rules | Tax jurisdiction, rate, and calculation version.           |
| Credit            | An approved reduction or correction                    | Credit reason, source value, author, and period.           |
| Invoice amount    | The amount issued for the invoice scope                | Invoice version, line units, rate, tax, and currency.      |
| Publisher payout  | The amount payable to the publisher                    | Payout rule, qualified units, deductions, and close state. |
| Marketplace share | The approved partner or platform share                 | Deal terms and the applicable fee version.                 |

Keep revenue, creator earnings, costs, fees, and profit as separate values. A correction changes the evidence chain. It must not silently overwrite the original event or invoice line.

## How to read a report

Before you make a decision, check:

1. The workspace, Campaign, Flight, and surface scope.
2. The period and time zone.
3. The media kind and pricing unit.
4. The evidence level.
5. The currency and exchange-rate information.
6. The denominator for fill, reach, frequency, or completion.
7. The correction, credit, tax, fee, and payout state.
8. The last evidence time and freshness status.

If a value is missing, says **Not available**, or has a stale evidence state, follow the evidence link before changing a Campaign or issuing money.

## Common comparisons

| Question                      | Compare                                                          | Do not compare                                    |
| ----------------------------- | ---------------------------------------------------------------- | ------------------------------------------------- |
| Is a Flight on pace?          | Qualified units with the Flight goal and elapsed window          | Planned value with settled revenue.               |
| Did fill improve?             | Filled decisions and all decisions for the same scope and period | A current fill rate with a different denominator. |
| Did a Campaign earn more?     | Qualified or settled revenue in one currency                     | Gross revenue with net revenue.                   |
| Which format performs better? | Separate audio and video qualified units, rates, and costs       | One combined total without units.                 |
| Can we invoice?               | Reconciled or settled evidence with the invoice rules            | A forecast or an unqualified event.               |

## Expected result

You can explain every delivery and money value by its unit, period, scope, currency, calculation, and evidence level. You can compare Campaign performance without mixing raw events, qualified delivery, forecasts, revenue, costs, tax, fees, credits, or payouts.

Next, use the delivery surface and platform compatibility matrix to confirm which evidence each destination can provide.


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