> For the complete documentation index, see [llms.txt](https://docs.podigee.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.podigee.com/documentation/grow-and-monetize/monetization/concepts-and-reference/object-and-relationship-map.md).

# Object and relationship map

See how the customer-facing Monetization records connect from buyer plan to delivery evidence and finance.

The Monetization records form one chain from a commercial promise to a delivered and measured ad. Each record has one purpose. A later record does not replace the source record that explains how it was created.

![The current One Podigee Flightboard shows Campaign Flights with dates, media, destination, goal, and delivery state.](https://2032417310-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbqUKO6lljHGzkEAzliPI%2Fuploads%2Fgit-blob-5f01c9462cb55a5dceb4afd96d49778e4635de24%2Fdoc-monetization-065-flightboard.png?alt=media)

*The Flightboard connects Campaign planning to delivery work.*

## The complete customer flow

```mermaid
flowchart LR
  account[Commercial account] --> brand[Brand]
  brand --> campaign[Campaign]
  campaign --> flight[Flight]
  flight --> forecast[Forecast]
  forecast --> reservation[Reservation]
  flight --> assignment[Creative assignment]
  creative[Creative family] --> version[Creative version]
  version --> rendition[Prepared rendition]
  version --> rights[Rights and review]
  assignment --> flight
  show[Show and episode] --> breaks[Ad breaks]
  breaks --> inventory[Inventory package]
  inventory --> flight
  flight --> setup[Prepared Campaign setup]
  setup --> delivery[Delivery version]
  delivery --> decision[Ad decision]
  decision --> evidence[Delivery evidence]
  evidence --> report[Report and analytics]
  evidence --> settlement[Settlement period]
  settlement --> invoice[Buyer invoice]
  settlement --> payout[Publisher payout]
  provider[Connected provider] --> flight
  provider --> decision
```

## Commercial planning records

| Record                 | Owns                                                                       | Connects to                                                        |
| ---------------------- | -------------------------------------------------------------------------- | ------------------------------------------------------------------ |
| **Commercial account** | Buyer organization and commercial relationship.                            | Brands, contacts, and Campaigns.                                   |
| **Brand**              | Brand identity used for buyer and suitability decisions.                   | Commercial account, Campaigns, and Creative families.              |
| **Campaign**           | The buyer promise, schedule, rules, and commercial plan.                   | Flights, approvals, Creative assignments, and delivery setup.      |
| **Flight**             | One measurable segment of a Campaign by media, destination, time, or goal. | Inventory, reservations, Creatives, demand, and delivery evidence. |
| **Forecast**           | A scenario estimate for supply, fill, quantity, cost, and revenue.         | A Flight and its current supply assumptions.                       |
| **Reservation**        | A confirmed capacity commitment for a Flight version.                      | A Flight, Inventory package, and reservation evidence.             |

A Forecast is an estimate. A Reservation is a capacity commitment. Neither is delivery evidence.

## Supply and content records

| Record                 | Owns                                                                                     | Connects to                                                      |
| ---------------------- | ---------------------------------------------------------------------------------------- | ---------------------------------------------------------------- |
| **Show**               | The podcast identity and its delivery configuration.                                     | Episodes, RSS, HLS, and destination connections.                 |
| **Episode**            | One published audio or video content item.                                               | Media versions, chapters, ad breaks, and delivery presentations. |
| **Ad break**           | A governed position and slot rule in an episode or presentation.                         | Inventory, Flights, decisions, and fallback.                     |
| **Inventory package**  | The supply that can be sold, including media, markets, delivery, measurement, and dates. | Shows, episodes, ad breaks, Flights, and forecasts.              |
| **Creative family**    | A durable identity for related ad assets.                                                | Brand, Campaign assignments, and Creative versions.              |
| **Creative version**   | One exact master, rights, review state, and prepared media set.                          | Renditions, coverage decisions, and Flight assignments.          |
| **Prepared rendition** | One checked audio or video file for a delivery use.                                      | Creative version, destination, and Playback Plan.                |

An episode is content. An ad break is an opportunity. Inventory defines what can be sold. A Creative is what can play in that opportunity.

## Delivery records

| Record                      | Owns                                                                    | Connects to                                                         |
| --------------------------- | ----------------------------------------------------------------------- | ------------------------------------------------------------------- |
| **Prepared Campaign setup** | One exact, checked combination of Campaign inputs.                      | Launch readiness, approvals, and publication.                       |
| **Delivery version**        | The verified setup that controls new eligible requests.                 | RSS, HLS, connected destinations, and recovery controls.            |
| **Playback Plan**           | One exact result for an HLS presentation and its media requests.        | Episode, break, selected ads, timeline, and measurement.            |
| **Ad decision**             | The result for one request and its break slots.                         | Campaign, Flight, Creative, episode, delivery method, and fallback. |
| **Fallback**                | The safe result when paid delivery is not eligible or cannot be proven. | Decision, playback, and measurement.                                |
| **Connected provider**      | A certified external demand or destination capability.                  | Flight, decision, provider receipt, and platform evidence.          |

The Delivery version controls new requests. An already assigned Playback Plan remains bound to its own presentation boundary.

## Evidence and finance records

| Record                  | Owns                                                     | Connects to                                                             |
| ----------------------- | -------------------------------------------------------- | ----------------------------------------------------------------------- |
| **Audience analytics**  | Listener or viewer activity under the analytics rules.   | Episode, request, and reporting period.                                 |
| **Delivery evidence**   | Proof that a selected ad met its measurement rule.       | Ad decision, Creative, Campaign, and qualified value.                   |
| **Qualified delivery**  | Delivery evidence that can support a commercial amount.  | Reports, Settlement periods, invoices, and statements.                  |
| **Report**              | A governed view of metrics for a scope and period.       | Audience, delivery, finance, and destination delivery.                  |
| **Reconciliation case** | A frozen comparison of two trusted records.              | Reports, delivery evidence, provider receipts, and finance corrections. |
| **Settlement period**   | One controlled finance period for a seller and month.    | Qualified delivery, invoices, statements, and payouts.                  |
| **Buyer invoice**       | The receivable document for approved delivery lines.     | Settlement period, buyer, tax, currency, and accounting receipt.        |
| **Publisher statement** | The publisher's earnings and deductions.                 | Settlement period, delivery evidence, and payout.                       |
| **Payout**              | The controlled payment record for a publisher statement. | Beneficiary, amount, currency, review, and payment receipt.             |

An Ad decision is not automatically qualified delivery. Qualified delivery is not automatically an invoice or payout. Each step needs its own evidence and state.

## Versions and relationships

When a connected record changes, Podigee creates or requires a new version where the change could affect delivery, review, measurement, or money. The new version points to its predecessors and keeps the earlier evidence readable.

Examples:

* a new Campaign date can require a new Forecast, Reservation, Creative coverage, approval, and Prepared Campaign setup;
* a new episode media version can require new ad breaks and delivery preparation;
* a changed Creative right can remove coverage from a Flight without deleting the Creative family;
* a new finance rule can affect a later Settlement period without changing a closed period;
* a new provider capability can replace a Flight binding without rewriting earlier decisions.

## What does not connect directly

Some records intentionally stay separate:

* A Forecast does not create an Ad decision.
* A provider bid does not create qualified delivery.
* A report does not change a Campaign or finance record.
* An approval for one version does not approve a later version.
* A playback retry does not create a second decision for the same presentation.
* A closed Settlement period does not receive a silent edit.

These boundaries help operators explain what happened and prevent one UI action from changing an unrelated business record.

## Find the right starting record

| Your question                            | Start with                                         |
| ---------------------------------------- | -------------------------------------------------- |
| What did we promise the buyer?           | Campaign and Flight.                               |
| What supply can we sell?                 | Inventory package and Forecast.                    |
| Which ad can play?                       | Creative version, coverage, and Flight assignment. |
| What did the listener or viewer receive? | Ad decision and Playback Plan.                     |
| Did it qualify commercially?             | Delivery evidence and qualification.               |
| Why is the report or invoice different?  | Reconciliation case and source records.            |
| What must be paid?                       | Settlement period, statement, and payout.          |

## Expected result

You can move from a buyer promise to its supply, Creative, delivery, evidence, report, invoice, or payout without treating one record as a substitute for another. The map keeps customer-facing relationships clear while versions preserve the history behind every decision.


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