> For the complete documentation index, see [llms.txt](https://docs.podigee.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.podigee.com/documentation/grow-and-monetize/monetization/understand-campaigns-and-flights.md).

# Understand Campaigns and Flights

Learn how a Campaign records the complete commercial promise and how each Flight defines one measurable audio or video delivery plan.

The Podigee Audio Video Ad Server uses two levels to organize a sale. A **Campaign** records the complete commercial promise. A **Flight** records one planned delivery within that Campaign.

This structure keeps the buyer agreement together while it keeps different delivery goals separate. It also lets Podigee measure, forecast, reserve, deliver, and report each promise with the correct unit.

## What a Campaign contains

A Campaign is the main workspace for one agreed advertising outcome. It connects the commercial terms with the work that must happen before delivery can start.

A Campaign contains these parts:

| Part                             | What it records                                                                  |
| -------------------------------- | -------------------------------------------------------------------------------- |
| **Commercial account and brand** | The buyer, advertiser, and brand for the sale.                                   |
| **Order**                        | The order number, purchase order reference, authorized terms, and legal parties. |
| **Objective**                    | The result that the buyer wants from the Campaign.                               |
| **Campaign window**              | The earliest start and latest end for the complete Campaign.                     |
| **Budget and currency**          | The total planned commercial value.                                              |
| **Markets and audience**         | The broad audience promise for the Campaign.                                     |
| **Flights**                      | The separate delivery promises that fulfill the Campaign.                        |
| **Readiness**                    | The commercial, Inventory, capacity, Creative, review, and launch checks.        |
| **Performance and revenue**      | Qualified delivery, remaining goals, and earned value after launch.              |

The proposal view brings these values together before Podigee creates the Campaign workspace.

![The One Podigee Campaign proposal shows the buyer objective, schedule, budget, media, markets, and launch boundary before creation.](https://2032417310-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbqUKO6lljHGzkEAzliPI%2Fuploads%2Fgit-blob-7d89501e16d24927917d04ee2b84e8c9b2e0281a%2Fdoc-monetization-030-campaign-proposal.jpg?alt=media)

*Review the complete commercial promise before you create the Campaign and its Flights.*

Creating a Campaign does not publish an ad. The Campaign must pass its launch checks before it can become active for delivery.

## What a Flight contains

A Flight is one measurable delivery promise inside a Campaign. Each Flight has one primary billable unit. This rule keeps goals and money clear.

A Flight can define:

* Its own name and delivery period.
* One media format, such as audio or video.
* One delivery destination, such as podcast apps and RSS or the Podigee video player.
* One primary goal and billable unit.
* One price model and rate.
* Eligible markets, audiences, and content categories.
* An Inventory package.
* Pacing, frequency, priority, separation, and fallback rules.
* A capacity forecast and reservation.
* One or more assigned Creatives.

The Campaign can have one Flight or many Flights. Each Flight contributes to the Campaign outcome, but Podigee measures it as a separate promise.

## Example: one Campaign with audio and video

A buyer agrees to spend EUR 15,000 on one product launch. The Campaign has one objective, one order, and one total budget. The plan uses two Flights:

| Flight |                                Goal |                                          Rate | Planned value |
| ------ | ----------------------------------: | --------------------------------------------: | ------------: |
| Audio  | 750,000 qualified audio impressions | EUR 18.00 cost per thousand impressions (CPM) |    EUR 13,500 |
| Video  |        7,500 qualified video starts |                  EUR 0.20 cost per view (CPV) |     EUR 1,500 |

The two Flights have the same Campaign window, markets, and content categories. They remain separate because an audio impression and a video start are different measurement units.

![The One Podigee proposal shows separate audio and video Flights with their goals, rates, audiences, pacing, and fallback rules.](https://2032417310-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbqUKO6lljHGzkEAzliPI%2Fuploads%2Fgit-blob-f2f4985547cd76b9a1b38ec9bd23dc146fefaea3%2Fdoc-monetization-030-delivery-plans.jpg?alt=media)

*Use a separate Flight for each delivery promise that needs its own goal, rate, format, or rule.*

## When to create a separate Flight

Create a separate Flight when one of these values must be different:

* Media format or delivery destination.
* Billable unit or price model.
* Goal, rate, or allocated budget.
* Start date or end date.
* Market, audience, or content eligibility.
* Inventory source or measurement contract.
* Priority, pacing, frequency, separation, or fallback behavior.
* Reporting or evidence requirement.

For example, use separate Flights for audio impressions and video starts. Use separate Flights for two countries when they have different rates or goals.

Do not create another Flight only because you have more than one Creative. Assign the eligible Creative versions to the same Flight when the commercial and delivery promise is unchanged.

## How the related parts differ

The Campaign and Flight are not substitutes for the other parts of the Podigee Ad Server.

| Part                     | Its purpose                                                                     |
| ------------------------ | ------------------------------------------------------------------------------- |
| **Commercial account**   | Records the organization and its role in the transaction.                       |
| **Brand**                | Records the advertiser identity, categories, disclosures, and separation needs. |
| **Campaign**             | Records the complete buyer promise and its total commercial context.            |
| **Flight**               | Records one executable and measurable delivery promise.                         |
| **Inventory package**    | Defines the sellable podcast supply that a Flight can use.                      |
| **Creative**             | Provides the actual audio or video ad media.                                    |
| **Capacity reservation** | Holds forecast supply for a specific Flight plan.                               |
| **Delivery evidence**    | Proves what Podigee qualified and delivered after launch.                       |

This separation prevents common errors. A Creative does not define a goal. An Inventory package does not record a buyer agreement. A Campaign does not combine incompatible measurement units into one total.

## The Campaign workspace

Open **Monetization > Campaigns**, then open a Campaign. The Campaign workspace shows the commercial details, readiness, Flights, performance, revenue, and available actions in one place.

![The One Podigee Campaign workspace shows the commercial details and launch readiness for an approved Campaign.](https://2032417310-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbqUKO6lljHGzkEAzliPI%2Fuploads%2Fgit-blob-2d520b83889028774c8a19bde36ea31bc4ff2134%2Fdoc-monetization-030-campaign-workspace.jpg?alt=media)

*Use the Campaign workspace to see what is commercially ready and what still blocks launch.*

The readiness section keeps approval separate from delivery readiness. A Campaign can have approved commercial terms while Inventory, capacity, or Creative coverage still blocks launch.

## The Campaign lifecycle

The Campaign and its Flights move through one connected process:

1. Record or select the commercial account, brand, and legal parties.
2. Enter the buyer objective, order, schedule, budget, markets, and audience.
3. Build and review the Campaign proposal.
4. Confirm the proposal to create the Campaign and its initial Flights.
5. Forecast and reserve capacity for the exact Flight plans.
6. Assign eligible audio or video Creatives.
7. Complete the required reviews and launch checks.
8. Publish the Campaign for delivery.
9. Monitor each Flight against its goal, pace, and earned revenue.

Podigee keeps a completed delivery history tied to the exact Flight version that produced it. A later change does not rewrite earlier delivery evidence.

## What happens when a plan changes

A change to a Flight creates a new exact plan. Podigee shows the commercial, schedule, targeting, delivery, capacity, and serving effects before you commit the change.

A material change can require a new forecast, a changed reservation, a Creative coverage check, or a review. The active version stays clear while you prepare the next version.

## Result

Use one Campaign for the complete buyer promise. Use one Flight for each distinct, measurable delivery promise. This model keeps audio and video plans flexible without mixing their goals, rates, rules, or evidence.

Next, learn how to turn a buyer brief into a Campaign proposal.


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