> For the complete documentation index, see [llms.txt](https://docs.podigee.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.podigee.com/documentation/grow-and-monetize/monetization/understand-creative-families-masters-and-versions.md). # Understand Creative families, masters, and versions Learn how Podigee keeps the original ad file, prepared delivery formats, rights, and exact Creative versions together. A **Creative** is the audio or video ad that Podigee can deliver. The Podigee Audio Video Ad Server keeps the Creative in a family. The family connects all approved versions of the same ad. Each Creative has these main parts: | Part | Purpose | | ---------------------- | --------------------------------------------------------------------------- | | **Creative family** | Keeps the stable identity of the ad across its versions. | | **Master asset** | Keeps the original audio or video file that your team uploads. | | **Creative version** | Keeps one exact set of media, rights, markets, language, and other details. | | **Prepared rendition** | Provides a checked file for one delivery format. | | **Creative coverage** | Shows where and when the version can run. | ## Creative family The Creative family is the stable container for one ad. Use one family when files are different versions of the same advertising message. For example, one family can contain these versions: * The first approved audio ad. * A corrected audio ad with the same message. * A video version for a supported video destination. * A later version with a new rights period. Do not use one family for ads that have different messages, offers, or legal meaning. Create a separate family for each different ad. ## Master asset The master asset is the original file that your team uploads. Podigee keeps it as the source for security checks, format checks, and preparation. The master is not automatically ready for delivery. Podigee must check the file and create the required rendition first. ![The One Podigee Creative version page shows the prepared state, security scan, master asset, and Creative coverage.](https://2032417310-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbqUKO6lljHGzkEAzliPI%2Fuploads%2Fgit-blob-42cf86ec6224ba5fc079db711f730b7e6928032c%2Fdoc-monetization-042-creative-version-overview.jpg?alt=media) *Use the Creative version page to check the master, preparation state, rights, and coverage.* The master card shows the source file name and media type. The media checks show whether the security scan and format preparation are complete. ## Creative version A Creative version is one exact delivery record. It binds the media to the applicable rights, markets, language, review state, and prepared renditions. Podigee does not rewrite an earlier version when important Creative data changes. A new version keeps the new values. The earlier version stays available as evidence for past decisions and delivery. This rule is important when you do these tasks: * Review the exact ad before approval. * Assign the correct ad to a Flight. * Replace an ad without changing old delivery evidence. * Explain which file and rights applied to a delivered impression. Always check the version number before you approve, assign, or replace a Creative. ## Prepared rendition A prepared rendition is a file that Podigee creates for a delivery format. It can have a different container, codec, bitrate, or video size from the master. One master can create one or more renditions. The required renditions depend on the media type and the selected delivery surfaces. Examples include: * An MP3 rendition for podcast downloads. * Audio renditions for supported streaming delivery. * Video and audio variants for HLS. * Destination-specific files when a platform requires them. The **Delivery formats** table shows the prepared format, quality state, duration, bitrate, and dimensions when these values apply. ![The One Podigee Creative version page shows the master asset, Creative coverage, usage rights, and the prepared audio delivery format.](https://2032417310-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbqUKO6lljHGzkEAzliPI%2Fuploads%2Fgit-blob-9d27a08bc42af1d5a1672d210d8c52e9d2602cd3%2Fdoc-monetization-042-master-and-coverage.jpg?alt=media) *Check the delivery formats before you assign the Creative to a Flight.* ## Creative coverage Creative coverage shows whether the current version can satisfy a delivery need. Coverage includes the media type, market, rights period, and delivery surface. A Creative can be prepared but still not cover a Flight. For example, an audio Creative for DE cannot cover a video Flight in the US. A Creative with expired rights cannot cover a future delivery period. Podigee shows a coverage gap when an assigned Flight needs a format, market, period, or destination that the Creative does not provide. Resolve the gap before publication. ## How the parts work together Use this sequence to understand one Creative: 1. Open **Monetization**. 2. Select **Creatives**. 3. Open the Creative. 4. Check the Creative version number and preparation state. 5. Check the master asset. 6. Check the security scan and format preparation. 7. Check the usage rights and markets. 8. Check the delivery formats. 9. Check Creative coverage before you assign the version to a Flight. ## Example Your team uploads one German audio master for a campaign. The rights cover AT, CH, and DE for one year. Podigee checks the master and creates one MP3 rendition for podcast downloads. The result has these records: * One Creative family for the ad. * One master asset for the uploaded file. * Creative version 1 with the exact rights and markets. * One prepared MP3 rendition. * Coverage for audio podcast delivery in AT, CH, and DE during the rights period. If the advertiser supplies a corrected file, keep it in the same family as a new version. Review and assign the new version. Do not change the version that already produced delivery evidence. ## Result The Creative family keeps the ad history together. Each version identifies the exact media and rules. The master provides the source, and the renditions provide checked delivery files. Next, learn how to upload an audio or video master. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. 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